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The Executive's Guide to Web Site Measurement & Testing... A Roadmap for Maximizing Profitability. By Phil Kemelor

Book Cover of The Executive's Guide

The Executive's Guide to Web Site Measurement and Testing features:

  • 182 pages and 15 chapters
  • 8 ½ x 11 workbook-style format
  • More than 30 diagrams, charts, tables and checklists
  • Expanded table of contents
  • Glossary with more than 60 terms
  • Available in hard copy and PDF

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    Web Analytics Association Member

    Phil Kemelor

    Phil is the principal analyst for the CMS Watch Web Analytics Report and the founder of PKWeb Communications, a vendor-neutral web analytics and strategy consultancy.

    A former journalist, marketing exec and 14 year Internet veteran, Phil has 10 years of experience in Web Analytics and previously headed the Web Analytic program at Bell Atlantic. He founded and served as Principal Consultant for the Web Analytics consultancy at NetGenesis, one of the first web analytic software firms, and led engagements with a number of Fortune 500. He has also headed Web development,business process and operations initiatives for Verizon, SAIC and the US Postal Service.

    Phil is a member of the Web Analytics Association, and the chair of the Ecommerce and Metrics program for the Web Managers Roundtable of Washington, DC.

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