Web Analytics Web Site Measurement and Testing Book

The Executive's Guide to Web Site Measurement and Testing features:

182 pages and 15 chapters

8 ½ x 11 workbook-style format

More than 30 diagrams, charts, tables and checklists

Expanded table of contents

Glossary with more than 60 terms

Available in hard copy and PDF

Recommend to someone you know!

Phil takes the information overload out of web analytics by explaining how to extrapolate and translate data into meaningful business information for the savvy, non-techie executive.

Roger Williams, Communications Manager, eTravel
FedTraveler.com, EDS — US Government Services

Purchase Options

Buy Now

PDF Download Version

Only $18.95
Save money, save time! The Guide is available in digital format for immediate purchase and download.

Buy Now

Print Version

Only $21.95
Expect delivery to be between 5 and 11 days after order date.

Corporate Sales

For all corporate sales inquiries, please send e-mail to

Quantity print version discounts
Customized options, such as cover design, company branding, and sponsorship

For all questions related to ordering, please send e-mail to

100% Money-Back Guarantee

If you are not satisfied with the PKWC product that you purchased, you may return it within 10 days of receipt and obtain a refund for 100% of the purchase price, excluding shipping costs.

For PDF Download
Please mail to the address below, a signed letter on your company's letterhead that explains the reason for your refund request and certifies that all electronic and print versions have been destroyed.
For Print Version
Please return the book(s) to the address below with a note that explains the reason for your refund request.

PKWC Returns
6528 Jay Miller Drive
Falls Church, VA 22041