Web Analytics Planning and Process
You’re responsible for building and managing a web analytics program.
- Where do you start?
- Do you purchase a solution, hire a web analytics manager?
- What other departments do you need to build cooperation?
- What is your business case?
- What are your stakeholders’ requirements?
I’ll work with you and your team to develop an action plan for web analytics that considers your requirements, goals, objectives, as well as resource and organizational realities. When I say “action plan” I’m not talking about a document that sits on your shelf. I’m talking about resources and processes that can be used and referenced in a format that best suits your organization.
Having led web analytics programs at companies such as Bell Atlantic, and worked with organizations such as Verizon and the US Postal Service, I understand enterprise level issues and challenges, and know what it takes to be successful in these environments.
Let’s chat so I can understand your requirements. Send me an
email so we can set up a good time to talk.
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